Eat ChikenThe arrival of 2021 has seen Burger King go out with the old and in with the new. Today, the most apparent change is its new logo. Throughout the year, it’s also due to revitalize uniforms and packaging in addition to its signage, advertising, and marketing. Based on its logo design expose, the brand might be headed for a winning year.A short
history of Burger King logo designs
Hamburger King initially started as Insta Hamburger King. Their initial logo design was their name in black, topped by what appeared like a sun in gray and black. This lasted one year (1953-1954). They then switched to utilizing simply their name in black. This lasted from 1954 to 1957.
In 1957, Burger King presented color and complexity. Their logo ended up being a king sitting on top of a burger, sitting on top of a banner with their name and the slogan “HOUSE OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they presented a brand-new logo with their name “sandwiched” inside a bun. This basically lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the new millennium prompted Hamburger King to upgrade its logo. The “whopper” style stayed, but it was tilted somewhat and surrounded by a blue crescent.Its “2021” logo style
is basically a return to the 1969-1999 logo. It’s been structured and upgraded a little, however that is really all.New 2021 Burger Kink Logo Its “2021 “logo design is basically a
return to the 1969-1999 logo
. It’s been streamlined and upgraded somewhat, but that is actually all.A masterclass in flat logo style There are three main reasons the new logo is a masterclass in flat logo design. To start with, it’s easy. Among the very first
lessons a logo design designer finds out is that less is more in logo design. The less you try to load into a logo, the simpler it is for audiences to absorb it quickly. This is especially essential in today’s fast-paced world.Secondly, it gets back on brand name. Just getting rid of the blue crescent would have improved the logo. Blue is found in the natural world, but it
is not likely to be associated with wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo relates to a food business.Reorientating the text makes it much easier to scan quickly. What’s more, the font provides a picture of thick, rich juiciness. It conveys the message that this is exactly what you can expect from a Hamburger King burger.Thirdly, it works
across a range of media. Burger King requires a logo that looks as great on crumpled packaging as it does on Instagram. This indicates that strong is stunning. You want chunky shapes, thick text, and bright colors.The power
of familiarity All the previous comments might use to any logo. There is, however, one additional reason the new Hamburger King logo design is a winner. It links back to Burger King’s a lot of developed logo. Familiarity can be an effective
tool. It’s one McDonald’s utilizes frequently( and successfully). The new logo design might allow Burger King to take a leaf out of its arch-rival’s playbook.
